Ep. 3 Futureproofing Your Agency with Dr. Sharla Aronson
In this episode of the Legacy Branding Podcast, Dr. Sharla Aronson, a biologic dentist and founder of Alive Dental (formerly Aronson Family Dental), shares her transformative journey from conventional to holistic dentistry.
Dr. Aronson dives into the strategic decision to rename and rebrand her practice to align with her long-term vision of creating a legacy brand that thrives beyond her. She discusses the impact of removing her personal name from the business to attract new associates, expand her reach, and set the stage for a future sale. Discover how thoughtful future-focused branding can redefine the direction of any business.
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Dr. Sharla Aronson is a biologic dentist and founder of Alive Dental, where she has transformed her practice from conventional to holistic dentistry.
Passionate about reshaping the dental experience, Dr. Aronson focuses on identifying the root causes of her patients' dental concerns, rather than merely treating symptoms.
By empowering her patients with knowledge and preventive strategies, she helps them achieve long-term oral and overall health.
Dr. Aronson's holistic approach integrates cutting-edge biologic techniques to support natural healing and wellness.
@alivedental
alive-dental.com -
00:00 Introduction to the Rebrand Journey
00:33 Welcome to the Legacy Branding Podcast
01:11 Meet Dr. Sharla Aronson
02:04 The Transition to Alive Dental
03:18 The Impact of Rebranding
04:19 Building a Legacy Brand
06:48 Empowering Patients and Team
08:47 Future Aspirations and Holistic Dentistry
10:30 Rebranding for Greater Impact
10:52 Advice for Healthcare Professionals on Rebranding
11:21 The Essence of Your Brand
12:06 Implementing Brand Values in Practice
16:20 Standing Out in a Generic Industry
18:51 Holistic Dentistry and Overall Health
20:22 Mindset Shift in Rebranding
22:17 Connecting with Alive Dental
23:20 Conclusion and Final Thoughts