I’m Laura Beauparlant—entrepreneur, speaker, wife, mom, adventurer, and founder of Lab Creative. I’m building my own legacy brand – and helping others do the same.

My story starts where it almost ended: a car accident at 18 that nearly cost me my life. I survived – with a broken body and a whole new lens on what really matters. That experience taught me how fleeting life is… and how important it is to live on purpose.

Two decades later, I met the stranger who had held my hand and kept me conscious that day. That moment changed everything. I realized it was time to stop playing small and do the work I was meant to do.

So I walked away from a successful business I’d built over 12 years—and created something with more meaning: Lab Creative.

Since then, I’ve helped hundreds of entrepreneurs bring clarity, confidence and alignment to their brand. I love my team, our clients, and the work I get to do every day – the work that’s in my zone of genius.

I’m here to live boldly and intentionally—and to help others do the same.

To me, branding isn’t just about business. It’s personal. It’s about who you are, what matters most, and how you show up in the world.

Whether I’m on stage in front of 500 people, behind the mic on my podcast, or guiding a founder through Brand Camp, my mission is the same: to help people own their story, define what’s next, and build a brand (and a life) that feels like them.

I’m endlessly curious about what makes people tick. I ask big questions. I find the throughline. I connect the dots most people don’t see—and translate it all into clear, powerful messaging that turns “I think I know what I do” into “Hell yes, this is it.”

That’s the magic I bring to the stage, to every brand I touch, and to how I live my life.

I’ve explored 28 countries, lived in four, and spent 10 unforgettable months in Sicily with my husband and two boys – because why not? I believe in big adventures, deep connection, and building a legacy that’s meaningful, not just impressive.

If that’s your vibe too, I think we’ll get along just fine.

Want to make your event unforgettable?

Let’s make magic together.