Ep 32. Simplify, Serve & Scale: Coaching Beyond the Self with Taki Moore
In this thought-provoking episode of Legacy Branding, I sit down with legendary coach and business mentor Taki Moore for a conversation that moves far beyond tactics.
Together, we explore what it truly takes to build a coaching business that’s not just scalable, but deeply meaningful. One that serves others, supports your lifestyle, and stays deeply aligned with who you are.
Taki shares his unique philosophy on choosing the right niche (without the pressure), pricing based on value (not self-worth), and building systems that create freedom, not burnout. We also dive into his personal journey: from inherited money beliefs and a fear of sales, to building a business that helps “the good guys win.”
And “Coaching Beyond the Self”? That’s his quiet rebellion, coaching not from ego, but from service. It’s about creating real impact, leaving a thumbprint on your clients’ success, and building a business that truly matters.
Whether you’re just starting out or already growing, this episode will inspire you to rethink how you coach, how you grow, and how you show up. Expect frameworks, funny stories, sharp insights, and a fresh perspective on legacy.
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Taki Moore is the go-to strategist for coaches who are making money, but still feel stuck in the weeds. As the founder of Million Dollar Coach, he’s helped thousands of coaches simplify, scale, and sell with ease, without turning into full-time marketers or sacrificing their freedom.
Through his signature Black Belt and Boardroom programs, Taki works with the world’s top coaches to build scalable businesses fueled by systems, not stress. Known for his fast mind and even faster talking, he’s part strategist, part storyteller, turning scribbled models on brown paper into sold-out programs and lasting impact.
Outside of work, Taki’s a lover of beautiful things with a retro twist (yes, including his 1965 Land Rover), and a big fan of month-long sailing trips, great writing, and meaningful conversations.
Get ready: he’s sharp, honest, and never afraid to say what most won’t.
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00:00 – Welcome and intro to Taki Moore
01:00 – Why coaching is a natural next step for founders
03:30 – The power of packaging experience into something valuable
06:30 – The truth behind average coaching income (and why Taki ignores it)
08:30 – What it really means to build a “lifestyle business”
10:00 – The “Spanx your calendar” method
12:30 – How to create scale and freedom intentionally
14:00 – Laura’s 8 words that guide her life and business decisions
17:30 – Taki’s Zoom fatigue moment + how he restructured everything
20:00 – Founder vs. CEO: Choosing the role that fits you
21:30 – First steps if you’re thinking of becoming a coach
24:00 – “Dating your niche” and finding the right offer
28:30 – Pricing your work based on the cost of not hiring you
32:00 – What legacy means to Taki