Ep 37. From Startups to Exits: Which Business Models Scale with Joanna Track
Learn how to scale, pivot, and exit your business with insights from Joanna Track! Starting and scaling a business is exciting but knowing when and how to exit is just as challenging.
Joanna Track, serial entrepreneur behind Sweet Spot, The Bullet, Newsworthy, and Good Eggs, shares her journey through multiple exits, pivots, and reinventions.
What you'll discover in this episode:
Paths to Exit: by choice, circumstance, or closure
Letting Go: handling the emotional side of selling your business
Scaling models: which businesses grow more sustainably
Partnerships: turning teammates into trusted co-founders
Pivoting: adapting when markets or life change
Legacy: leaving impact beyond your company
From startup to exit: actionable strategies, real-life lessons, and inspiration to help you scale your business and make smarter decisions.
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Joanna Track is a serial entrepreneur, content strategist, and founder of Good Eggs & Co., a boutique marketing consultancy specializing in digital content.
She has built and exited multiple businesses, including Sweetspot.ca, Canada’s first lifestyle digital publication (acquired by Rogers), The Bullet, a popular daily news digest, and Newsworthy Co., a content development agency, both acquired by Arlene Dickinson. Joanna also co-founded Eluxe, an e-commerce platform blending editorial and commerce.
Beyond building companies, Joanna shares her expertise in entrepreneurship, branding, and digital marketing through speaking, teaching, and board roles.
She currently serves on the Baycrest Foundation board, supporting dementia research, and has previously held leadership roles with The Forum, empowering women entrepreneurs.
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00:00 — Welcome + Introduction to Joanna’s story
01:00 — From Sweet Spot to building Canada’s first digital lifestyle publication
04:30 — The emotional impact of selling a beloved business
07:50 — “We were influencers before there were influencers” — launching pre-social media
11:00 — Serial entrepreneurship: Eluxe, The Bullet, Newsworthy Co.
14:20 — What Joanna learned from multiple exits and acquisitions
18:00 — Mentorship, leadership, and her lasting influence on women in business
22:00 — Giving back: her work with Baycrest Foundation and brain health awareness
27:00 — How lifestyle choices today impact future brain health
30:00 — Joanna’s definition of legacy and her final reflections
FULL TRANSCRIPT
Today on the Legacy Branding Podcast, I'm joined by Joanna Track, serial entrepreneur, marketing strategist, and the founder of Good Eggs and Co. A boutique consultancy specializing in digital content. Joanna is no stranger to building and exiting businesses. She founded Sweet Spot, one of Canada's first digital lifestyle publications, which was later acquired by Rogers.
She then went on to launch multiple ventures, including Eluxe, the Bullet, and Newsworthy Co, all of which blended her talent for content, content, commerce, and community. Two of those businesses were acquired by Arlene Dickinson in 2021, who is well known in Canada as a dragon from Dragons Den. Joanna speaks on stages across the country and serves on the board of the Bay Crest Foundation supporting their work to beat dementia. Joanna, welcome to the show.
Thank you. It's so great to be here.
It was great, uh, when we first met, I guess it's a couple of months ago now, which is crazy,
Right.
and I remember mentioning to you that my previous business was actually featured on Sweet Spot years and years ago, and so I've actually known about you for many years, so this actually feels very special for me to have this conversation with you.
as we say at Sweet Spot, that's so sweet.
Yeah, and I think it's, I probably, you know, I was a young entrepreneur. I looked up to you this business you were building. So, uh, thank you for, for taking this time to have this conversation.
No, it's my pleasure and I mean it's amazing 'cause I started Sweet Spot over 20 years ago and it's been
I.
for a decade and I still hear stories from people like yourself about that. Not only just that they remember it, but that their businesses were on it, how it impacted their business and. So it's just so meaningful to me, so I love hearing it.
I never grow tired of it.
Well, I think as you know, a fellow female entrepreneur, I started my business 20 years ago as well, my first business, so we started probably around the same time. And to see another female success story in Canada, that was, that was really meaningful. I don't know if I really understood that at the time, but in hindsight, you know, I guess you were maybe a bit of a role model.
So thank you for that and for all of the women entrepreneurs that that followed your journey.
Thank you. Thank you. It means a lot.
So let's start with Sweet Spot. It was acquired by Rogers, and I'd love for you to share, looking back, what did that first big exit teach you about yourself, about exiting, about what it is that you want out of maybe life and business?
So
A loaded question.
so many things. Are you
We'll start off easy.
Um, so, you know, it's funny because when I first started Sweet Spot, I wasn't, it wasn't so like prescriptive, like, I'm launching this and I'm gonna exit. Like I, at that time in the early aughts, that was a big deal. It was like the wild west of digital.
Um. So it was the kind of thing, like a dream in a sense. Like, oh, it'd be really great to grow this thing and exit it, but I didn't go into it like, how do we get in and get out? And so it was actually quite surprising that very early in the journey, it was only at year two that I first was approached by Rogers.
Um, and I was approached not in a uh, duplicitous way, but under the guise of looking for partnership. I think what they were seeing was, you know, they're the big behemoth building, you know, they had their big brands that did really well. That was the dawn of like these very grassroots, entrepreneurial, uh, content publications.
And so they were really intrigued with that. And so they had approached me about a partnership, which quite quickly turned into this conversation, and at the time it wasn't a full exit, they bought a minority stake in the company. So it was really kind of the best of all worlds in that I was getting the, not just the financial backing, but the stamp of credibility.
From Rogers in this market. Um, and so, but I did learn all the good, bad, and ugly. Also, I should mention that prior to the Rogers deal, I was approached by another one of the large, uh, public publishing brands in Canada. And after going through the due diligence process and as anyone who's listening, if you've, you know, either been through it completely or explored it, you know, it is a lot of work and it's emotional.
'cause you're one, you're already anticipating your future. and at the 11th hour, that company, um, made the decision. They wanted to take a wait and see approach. They said, you're so young in your journey. We wanna see how you perform. Let's talk in six months. Well, at the three month mark is when Roger showed up.
Right.
I was a little bit skeptical too. So, um, so to get to that milestone with Rogers, not only just 'cause it was happening early, but also in lieu of what had just happened, um, I already learned a volume about going through the process, getting your hopes up, the kinds of things they ask for. So like, as an entrepreneur, like just learning like.
Keeping your business in order, being organized, having your metrics down, all those things that sometimes when you start a business on your own and it's all in your head, it can work. But the minute someone wants to look it can become quite arduous. So that was a massive learning. And then, you know, there's that romanticizing of, oh, this big company and all my problems are gonna be solved.
Well, you, you trade. problems for other problems. You know, being the little fish in the big pond waiting, you know, all their promises were legitimate, the exposure they were gonna give us, but getting them to execute it.
Yeah.
It was a real lesson in patience. So, um, you know, all those things that come along with either merging, it's not just exits, right?
It's merging, partnering, all those things I had, I learned sort of firsthand on the ground. and then. Over this course of, I guess another four years is how they continued to take on more tranches of the business. And in 2010 is when I made the full exit. um, so now this is very much hindsight's 2020 because at the time everything about it was a win for me.
Like financially it was a win. Credibility wise, emotionally, all the things that, you know, come with. Taking a business idea and growing it and exiting to a company like that. But then the fact that, you know, only 24 months later they shut the whole thing down.
Hmm.
everyone
Yeah.
was as heartbreaking as if I was still there.
Um, was really shocking. It was, um, I mean, and it wasn't just sweet spot. They actually closed eight properties on the same day, but Sweet Spot was one of the bigger ones that everyone knew of. it was really a misstep from Rogers not learning how to take those grassroots. They tried to fit the square pegs in the round hole of treating them like authentic startups, they tried to make them like their big traditional brands.
And it just, so, so the lesson there was, you know, and I don't regret it because again, hindsight is very different. But if I hadn't sold it, would it still be around today? Um, all the questions that I still ask myself. So now everything I've done in my life since then, it's put a different lens on how I look at those situations.
Thank you for sharing that because I think, you know, no, it, that's it. That's exactly why you're here. Because this is such an important story to share because I think the idea of selling we do romanticize it. It sounds like this amazing goal, but then what if the, the company that buys it ends up basically ruining this thing that you've built and, and I can only imagine, you know, the emotional.
Toll that would take, uh, obviously it did have an impact on you, and I still remember getting the email. That sweet spot would be no more because I was still on the list.
Yeah. And I mean, even today, like I said, a decade later, people will say to me, there's nothing like it in the market. And like it eats meat. And people are like, you should launch it again. And as an entrepreneur, you know that it's not
Yeah.
to just say, okay. Um,
Well, It's a different time. now too, right?
we were influencers before there was influencers.
I launched it before there was a single social media channel. Um, so yeah, it's a very
Wow. Can you remember those days? Isn't it wild to think back?
Sweet spot launched six months before Facebook, so that's like the time
Wow.
is how early it was. So it's um. Yeah, no, you, you know, and, but to me, I mean, this is called legacy branding, and the legacy that Sweet Spot brought and still has is, is what I try to hang on to when I am, you know, feeling sad about it.
Absolutely. And I think what I get from what you just shared is that selling a business can come with a lot of relief and pride and, and windfall, uh, and a and a feeling of, you know, joy, but it.
can also bring loss and, and maybe even for some people regret.
Yes,
Yeah. So what, what was the timeframe for you after selling Sweet Spot before you, you took on something new, did you take a break? Did you have a sense of what that next thing was gonna be right after? Or did that take some time?
Um, it didn't take too much time because serial entrepreneur and junkie that I am, I mean, right from the get go, I was taking meetings with people. I mean, also, when you have an exit, everybody wants to talk to you, right? Whether they
Do you know why? Like what's, okay? Yeah.
want your money. They, they think you've been successful once they, you know, they want your magic dust.
Um,
Okay.
it was like I wasn't doing a lot of outreach. I was getting approached by a lot of opportunities, so I was taking a lot of meanings and. I was doing a lot of public speaking and things like that, and I believe it wasn't even a year, about a year, um, that I ended up then getting involved in another startup, which was UX and, uh, you know, putting in a significant investment and taking the role of CEO, um, and then sort of forging a new path.
It was still very content heavy, but that was content meets commerce, um, a full fledged e-commerce site, so.
Yeah. And then you went on to also, did you start or partner with others for the Bullet and Newsworthy Co. How did those two come about?
Yeah, so then UX had about a four year run. Um, a lot of critical success. We built up, um, a good following and it was growing, but it wasn't growing at the pace that was required to sustain a business like that with all the costs involved. So that was again, another heartbreak, but, um. Then my idea of taking time off was I started Good Eggs back then in 2014.
Um, I call it Good Eggs 1.0, and that was consulting with other businesses who were launching e-commerce. Was helping them launch their sites, but more on the marketing side, how to drive, audience through content and that kind of thing. But after about two years of doing that, the itch began again of, well, because I was consulting on other brands, and as anyone who works with clients, you realize.
All your advice in the world, they can take it or leave it. And so as someone who likes to build a brand, I would get really frustrated that they wouldn't take some of my advice. So I just really got the itch to launch my own brand again. And at the time I was seeing this new trend in the US of these newsletter, publications pop up.
At the time it was the Skim and the Hustle and these news properties. Um, there was others and they were taking the news and. Making it easier to digest. And for me, I just had this light bulb moment. I'm like, this is sweet spot for the news. It's newsletter email. that sassy tone. And the big thing to me was it required very little capital to start.
I was really stung by doing the e-commerce thing and all that was involved. So I, and I didn't wanna take anybody's money, so I, I was like, this is perfect. I know this model. This is the sweet spot model. And so that's how I came up with the bullet, came up with the idea. I worked on it. got a very small investment from one silent partner, minority partner, just to help me.
Get it off the ground. And about two weeks in, I put a post on Facebook actually, that I was looking for some writers. And Sam Spizman, who is my partner now, who had been at Sweet Spot, started as an intern there, um, popped up and said, Hey, um, I'm just in between things and I'd be happy to do some writing for you.
And so she came along and two weeks after that I said to her, Hey, you're now the editor of the Bullet. And that's now eight, uh, eight years ago, nine years ago. And so we grew the bullet together, and then we spun out Newsworthy, which was a subsidiary business from the bullet, and then did the exit with Arlene.
Fast forward, now we're doing this and now we are full business partners. So, um, Sam and I have also had an incredible journey. I mean, now coming on 20 years and her starting as an intern and becoming my business partner.
That's beautiful. I love that. That's feels very full c full circle.
absolutely. And yeah, very meaningful.
So how did those exits the, the selling, the bullet newsworthy. Differ from selling sweet spot.
Yeah, so I mean, it was very different. Um, the bullet and newsworthy, um, became, came out of, so. The bullet was going really well. Um, well, it was having its ups and downs, like the market in publishing had changed where, you know, it used to be really high CPMs. Those went away. It was really about sponsored content, and I used to, it would be feast or famine.
We'd find a brand who really understood it and really invest in it. And then I would take a while because I was never a fan. I'm not just selling. Ads. So it was like really about building these content stories. Um, and then that's how we came up with the idea to do newsworthy. So instead of being reliant on ad revenue, we created this white label service, which was newsworthy, where we were creating emails for other companies.
And, um, so it was doing quite well. People, you know, didn't have all that in-house email expertise. And so, um, our biggest client at the time was Cadillac Fairview. Which was fabulous except
Yeah.
and we were writing the newsletters for 19 malls across Canada. And so when the doors closed to the mall, we went into an instant tailspin.
And so we were really operating on life support for that first portion of COVD and trying to make ends meet and barely keeping it afloat. And um, one night, in the summer of 2020, I got an email. From Arlene Dickinson saying, you know, big fan of the bullet. And also I wrote a blog at the time, your average Joe and your blog Keep Up the Good Work.
And I was like, of all, I had to check if this was even like real.
it actually her sending this email?
database and saw she was in fact a subscriber. I didn't know that. And, um.
I.
So then we started this dialogue and so not regular, but every once in a while she would check in and, and so somewhere around the fall of that year when we just, everybody didn't know how much longer COVID, what was that gonna mean?
And so Sam and I and a couple of the key members of our team had to have a real, like, what are we gonna do? Um, are we gonna shut it down? Are we gonna like really shrink it? Are we gonna all go get other jobs? And we wrapped that fork in the road. said to me, why don't you ask Arlene what she thinks?
She's such a fan. Why don't you just ask her for her opinion? And that is legitimately what I reached out to her for. I said, you know, I know you're a fan and we're about to make a big decision, and I would love your point of view. And she said, sure. So we had a Zoom call, which felt like a dragon's den because I was getting peppered with questions.
Just not publicized, at least.
I, when people hear that, I exited to her, they're like, oh, you were on Dragon Center. I'm like, no, thank God. Um, and um, and then it ended with her, yeah. Throwing the curve ball of, well, you know, how about this as an alternative? And so, so when I say like the Rogers thing, I mean, it was very early stage.
And, but we were on the up and up with Arlene, we were in distress. And so, I mean, I don't mean that in the sense that like she took advantage. It's just, it's a different exit. It was,
Yep.
she absorbed eight employees in a, in a time of crisis for the world. So, um, you know, there's nothing about it that was similar except for what we talked about earlier is losing control over your baby.
And that is, I think I can tell that to entrepreneurs a hundred times over and until you live it. I mean, I think nobody really understands what that feels like. And I did it twice. Um,
Yeah.
this time was I was still in the business. I just wasn't in charge. That's another lesson in, um, I don't know what you call it, but not easy when you're an entrepreneur.
Yeah.
I've definitely heard that from many people. To go from founder to now employee and somebody else's in charge, uh, is it doesn't usually last very long because most of us are not cut out to be employees. It's probably why most of us are also entrepreneurs.
Yeah, and it didn't, I mean, in the grand scheme it was two years, but as soon as my contractual obligations were up, I was like. I gotta
I am out.
the itch was burning again. I had to do my thing, and here I am.
Yeah. I, I think, you know, when it comes to exiting a business, you've, you've done two of what I see as the three, three ways to exit. Let me know if you think of any more. One is by choice, one is by force, and one is by death.
It's so true.
You've experienced two. Let's not rush the third, but you know, do you think there's any other ways that an exit comes about?
because UX was a death, I would
Hmm.
one. So when you said that it's really resonating, I might
Yeah.
I'll give you credit.
All right. I meant more the founder's death, but yeah, Could the death of the business too, because you
but that's how I
Yeah, I guess there's different interpretations and, and that is because so many people talk about the fact that they're like, well, I'm, I'm not gonna sell my business, or I'm not planning that for that.
But the reality is we're all going to exit. It's just whether or not we go quietly into the night and we just close it one day and nothing comes from it. or. You're forced to because of a circumstance like COVID or otherwise, or you do have a really amazing offer and go through that whole process, or something happens in your own life, whether it's an illness or something else that happens in your life that takes you away from your business
Or even, I
notice.
lot of scenarios, um, you know, people are passing it on either to a partner or family members. Like, you know, down a generation you're
Yep.
because there's still, and I've seen it so many times.
Yep.
There's still that letting go of control and the conflict that comes from that.
Um, I don't think it's avoidable.
Yes, I have actually interviewed somebody on the podcast who did transition the business to their adult children, and it's going well. So, but they had to set up the parameters and like, this is my lane, this is your lane. I will not, you know, step overstep and, and tell you how to run the business even if you desperately want to. Yeah.
Not
so Not easy.
at all. So with with Good Eggs, tell, tell me about that. When I know this is, I guess, is this version 2.0. I know you mentioned one.
we should just call it good eggs, but I still call it 2.0.
So what, what led to that? How do you feel about the business? Do you have plans to exit this one? What are your thoughts on that?
Well, of course now I can't say I have plans to exit. Well, I mean, yes. Or I should say I do. 'cause there is an exit somewhere. So, uh, yeah. So how this came to be is when I was parting ways with Arlene, um, and really wanted to get back to doing my own thing. Um, again, was fielding a lot of calls and interest in people reaching out to me for consulting.
And so, um, but Sam and I wanting to sort of, you know, stay together, figuring out what we were gonna do, was taking on some consulting projects and when I saw what the demand was, um, for this type of work in content marketing, I said to her, you know, I think we can really do this. I already had the Good Eggs name.
I love it. So we decided to go like that. But whereas Good Eggs 1.0 was born at that. Um, precipice of e-commerce. Um, and that's what was our focus. And I had come out of e-commerce. This, we do work with clients who are in e-commerce, but that isn't our focus. Our focus is on the content side, so strategy, email, social media, uh, web SEO, anything to do with sort of telling the story and mostly in digital.
And so. Sam and I have very complimentary skills. I mean, we're both strategists, but I focus more on new business and building those relationships, um, and the strategy work. And Sam is very much sort of, our creative director oversees all the content, um, manages all the team, the resources who produce the content.
And so we're very yin yang in that way. And it, it works really well. And so. Um, so yeah, so now we're coming up on three years, which is hard to believe. Um, or two, uh, anyway, who knows? Lose track of time and, um, yeah, working with companies like very, from startups to, let's call it medium sized businesses, developing content strategy and then managing it all like soup to nuts depending on the client and their needs.
So managing entire social programs, doing a lot of thought leadership, helping senior executives. Raise and manage their profiles online. and, and then also almost we're very sort of anti agency, so considering us more of a fractional marketing resource. So I act as a fractional CMO to a few brands who don't have the bandwidth to have a full-time CMO.
Um, and so it's been really great. I mean. had our own ups and downs, but right now we're seeing a lot of demand for what we do. And so we're leaning into that and growing really rapidly. And so, as far as the exit, I mean, I, I don't wanna say that I'm that old, but I mean, I'm 54 years old and I've been doing this for 25 plus years.
And so I am starting to feel that like I don't wanna work all the time, uh, kind of feeling, so I wouldn't. exit for me is going to be getting out of the day to day more of a figurehead, um, and a true consultant jumping in, um, helping Sam and the team, uh, helping her build a, a senior team to continue it on.
and then still keeping one foot in the door is really what my goal is.
I love that you're already thinking about that and, and that idea that you still wanna be a part of it, but change
Mm-hmm.
you're, how you're a part of it.
Yeah. And what's really interesting and rare is that Sam and I, she's 14 years my junior. And so, you know, a lot of times people get into partnerships. It's with a friend or a colleague or something, and they're around the same age and they're going through all the life stages at the same time.
Well, the beauty of this, aside from the fact that we're so symbiotic, is. can do that. And like she's got, you know, another 15 or so years before she's gonna be feeling that. Um, and it's worked really well for us.
Yeah, I love that. So something that I've noticed, and obviously I'm sure you have too, is that all of your businesses have a through line. Like they're similar but different versions of the, the same thing, let's say. I'd love to know, is there something else that you love doing or you would love to explore outside of this world of, of digital marketing that you're in?
So. So one of the things that's been on my list for so long is I wanna write a book. Um, and I've stopped started, and it's funny because I actually majored in math in university. Um, well, 'cause I had an aptitude for math, but I hated writing essays. It caused me so much anxiety and that was my way to like skirt it.
And so, um, and then over the years I would always sort of. Slough that off to other people. And then when I started the blog, uh, it was, yeah, really in COVID when it really got going and it was Sam really pushing me like to do it. I loved it. It was very cathartic. Um, I just, I loved. Getting my thoughts out in that way.
I don't like to, I mean, this is different, but I'm not much of like a video. I don't post on Instagram in that way. And it was just, it was such a great channel for me to take all my learnings and thoughts and vulnerabilities and share it and get the reactions from people. Um, which is kind of what I do on, on LinkedIn now.
And so I've many times, and one friend who's a book publisher said you could string those blogs together and write a book. So just do it. And, but as you know, well trying to do that, um, while managing a company and, and, and for me being a single mom and all these things, it just hasn't been in the cards.
So what I would love to do is step away and fulfill that dream, is to take all these thoughts and string them together into a book.
I love that for you and yeah, I've, that's my, my first book over my shoulder and it takes a lot and there's a second book and, you know. When that's coming out, I don't know exactly. I do I mean, I have bits and pieces of it and sometimes I'll do like record a, record a voice note and take the transcript and add it?
in.
But it's just accumulating all of those things. And then, um, I worked with an, an amazing editor for my last book, and I think just getting all of those thoughts down and then being able to share it and go, okay, here's the. Here are the guts of it, the rough draft, and, and getting, getting that help to see it from the, from the outside really helps.
It's gonna happen. You heard it
it will. Yeah. There you go. Do you wanna track? Is writing a book? I love it.
to.
No, you have to, sometimes you have to speak these things out, things out loud and uh, so there you go. Okay. I did wanna ask, so you're on the board of the Baycrest Foundation, um, supporting the efforts to beat dementia, and, and that's a cause that hits home for me as my mom has Alzheimer's and have been watching her deteriorate for, for years.
And the reality is that she is, she's really no longer with us, even though she's here.
in, in body. And I just wanted to ask you. What drew you to.
that work and how has that shaped you?
No, it's been an incredible experience. I'm just hit my one year anniversary of being on the board and, um, I, my mother also, um, has Alzheimer's, um, more in the earlier stages, but yeah, we're, we're seeing it. Um, my grandmother on the other side had Alzheimer's, so it's always been something I'm, I'm well aware of.
Um, and I was actually. by them just about a year and a half ago that they were looking to, um, add some new members to the board, specifically with marketing experience because they're trying to really shift the perceptions of Baycrest. If you grow up in Toronto, you know, you hear Baycrest, you hear Jewish home for seniors, and it is that, but it has become so much more.
They are one of the top. Centers of excellence in the world for dementia research, and they are doing such incredible things. And so knowing all that and knowing my skillset of how to, you know. Get a brand and get it to tell different stories. And, um, the minute I was approached by them, I was so excited and so I went through the process and got voted onto the board.
And, um, so yeah, in the last year, a just by exposure to the events that I've been invited to, has been incredible to hear from, like their top doctors and scientists and all the things and, um, the research that they're conducting. Um, and then what I have been able to contribute but have also gained so much from, like, for example, in the fall and I will be surely inviting you to the next one is I held a luncheon at Baycrest and I invited over a hundred women, 75 showed up, and they had five of their female scientists.
Sit on a panel and talk about women, brain health, aging,
Mm.
And
Wow.
because again, people think of it again, senior citizens, old people with dementia. And as a 50 something, it's not about, it's about them, but it's about us. Now
Yeah.
you do right now and even earlier is gonna impact, um, you know, one of their stats is almost half of the factors that cause dementia are lifestyle related.
So you can, like having the gene is so like. Low on the list as far as like your risk factors. There's so many things you can do. And so, so to have this room of captivated women, um, was so incredible. A, for them to learn what Baycrest is really doing, get them more engaged, um, and then yeah, help spread this brand message.
And then I just held a second event, uh, about a month or so ago, and it was a mage night, Mahjong. And because I've recently become a mage player and it's a great brain exercise. It's social, it's you know, on their checklist of things to do for your brain, and it was another big success. Another almost a hundred women showed up.
To play mage and so, so yeah, I just love everything about being involved, like I'm giving them a new spin on how they do things. These are very new types of styles of events for them and a new audience and, um, the stuff that I'm learning every week, being involved in it is just hugely rewarding.
Amazing. Well, I'm definitely looking forward to my invitation to the next event.
the list.
I love it. Yeah, it's definitely something that I'm very aware of. What am I doing today that is preventing me from having the same fate as my mother and so many other people that I see in the home that she's in, or my husband's grandmother.
Like, it touches so many people's lives and it is not, it is not a beautiful end. So whatever we can do today, you know, it's not the things we do 20 years from now, it's the things we're doing now.
Yeah, it's been a real wake up call.
Well, this leads into my, my last question, which I ask everybody. It's about legacy. Obviously the podcast is called Legacy Branding, so I'd love to know what legacy means to you.
Yeah. Uh, for me, legacy is. Passing on the wisdom that I've taken and how it passes on to the people that I've been exposed to and my family, but especially in the, in the work career world, like I. It just means so much to me. I still get notes from people who reported to me 20, 25 years ago and when they say, oh, you changed my life.
You taught me how to be a manager, or, you know, I still incorporate the things you taught me. Like, that to me is everything. If that was one person out there, I would feel like I left a legacy. The fact that I have now an army of, I will say mostly women, but over my career, you know, like, I mean over the.
Sweet spot. Like there was over a hundred people who at least worked at Sweet Spot at one point or another. All the other business I've started, um, and so, or events I've spoken at. So anytime I hear that feedback, it, it just, you know, I wanna be able to keep doing it. But if I stop tomorrow, then I know that the legacy I left was, you know, that learning and wisdom and inspiration.
Yeah. Amazing. And obviously you've left a huge impact on many people already and I'm, I know there will be many more to come.
Thank you.
So how can people connect with you? How can they learn about the work you.
do or, or working with you at Good Eggs?
Yeah, so they can visit our website, which is good eggs and co.com, and I know you'll have that in the show notes. Um, it's a mouthful. Um, and I, I'm always easy to reach on LinkedIn. It's Joanna Track and, um, I try to respond to those messages in a timely fashion, but. Sometimes I get filled with a lot of messages, but, um, you can also reach me through the Good Eggs website and that will come straight to my contact email.
So that's usually a better way if you wanna reach me more quickly.
Perfect. Thank you, Joanna, for sharing your stories. It has been amazing having you here. I really appreciate it.
Laura, thank you. I really enjoyed the chat.