Ep 37. From Startups to Exits: Which Business Models Scale with Joanna Track
Learn how to scale, pivot, and exit your business with insights from Joanna Track! Starting and scaling a business is exciting but knowing when and how to exit is just as challenging.
Joanna Track, serial entrepreneur behind Sweet Spot, The Bullet, Newsworthy, and Good Eggs, shares her journey through multiple exits, pivots, and reinventions.
What you'll discover in this episode:
Paths to Exit: by choice, circumstance, or closure
Letting Go: handling the emotional side of selling your business
Scaling models: which businesses grow more sustainably
Partnerships: turning teammates into trusted co-founders
Pivoting: adapting when markets or life change
Legacy: leaving impact beyond your company
From startup to exit: actionable strategies, real-life lessons, and inspiration to help you scale your business and make smarter decisions.
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Joanna Track is a serial entrepreneur, content strategist, and founder of Good Eggs & Co., a boutique marketing consultancy specializing in digital content.
She has built and exited multiple businesses, including Sweetspot.ca, Canada’s first lifestyle digital publication (acquired by Rogers), The Bullet, a popular daily news digest, and Newsworthy Co., a content development agency, both acquired by Arlene Dickinson. Joanna also co-founded Eluxe, an e-commerce platform blending editorial and commerce.
Beyond building companies, Joanna shares her expertise in entrepreneurship, branding, and digital marketing through speaking, teaching, and board roles.
She currently serves on the Baycrest Foundation board, supporting dementia research, and has previously held leadership roles with The Forum, empowering women entrepreneurs.
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00:00 — Welcome + Introduction to Joanna’s story
01:00 — From Sweet Spot to building Canada’s first digital lifestyle publication
04:30 — The emotional impact of selling a beloved business
07:50 — “We were influencers before there were influencers” — launching pre-social media
11:00 — Serial entrepreneurship: Eluxe, The Bullet, Newsworthy Co.
14:20 — What Joanna learned from multiple exits and acquisitions
18:00 — Mentorship, leadership, and her lasting influence on women in business
22:00 — Giving back: her work with Baycrest Foundation and brain health awareness
27:00 — How lifestyle choices today impact future brain health
30:00 — Joanna’s definition of legacy and her final reflections