THE IDENTITY INTENSIVE
Stop performing your own life.
Six months of deep 1:1 work to strip away the performance, find out who you actually are – and build a life that doesn't require you to numb out to get through it.
THE RESPONSIBLE LIFE MYTH
You did everything right.
So why does it feel like this?
The career. The title. The house, the relationship, the reputation. You built exactly what you were supposed to build. And somewhere along the way – between the meetings and the milestones – you stopped being able to find yourself in it.
You're not burned out. You're not ungrateful. You're not having a crisis. You're just awake enough to notice that the life you're living was designed for someone else's version of success.
That's not a problem to solve. It's a signal. And you've been ignoring it long enough.
Someday is how years disappear.
WHAT THIS ACTUALLY IS
Personal brand identity meets life strategy.
Most people do one without the other. They rebrand without ever asking who they're becoming. Or they do the inner work and never figure out how to show it to the world.
This is both. At the same time. We clarify who you actually are – then we build how that shows up in your life, your work, and the way people experience you.
WHY LAURA
I've spent twenty years doing identity work. I just didn't always call it that.
Before the stages and keynotes, I built my career in brand strategy – which is really just identity work with sharper questions and better language. I've helped hundreds of people and businesses find their truth, their words, their direction.
Then I started turning those same questions on myself.
A car accident at 18 that nearly killed me. A business I walked away from at the moment most people would have called it success. Living abroad 3 times. My mom, lost to Alzheimer's, while I kept making the responsible choice not to visit.
I've lived the cost of waiting. I know what it costs to keep living for everyone else. I also know what's possible when you stop.
I can hear what's true underneath what you're saying. I can spot the pattern you can't because you're living inside it. And I can put words to what you've been trying to articulate for years.
I don't buy "fine." And I won't let you sell it to me either.
THE WORK
How we work together
We'll name what you're trading your days for – and whether it's worth it. Most people have never sat with that question long enough to answer it honestly. We will.
We'll pull your ‘someday’ list into the light. Every deferred dream, avoided conversation, and life you've been almost choosing. Each one gets a date or gets deleted. No more middle ground.
We'll find your desire words. Four to eight words that reflect what you truly want. Not what you think you should want. These become your compass. Every decision runs through them.
We'll do the identity work. Who you are, what you stand for, how you want to be known. Your position, your story, your difference – in language that actually sounds like you. This becomes your personal brand foundation.
We'll build your guardrails. What you say yes to now. What you don't. As choices, not rules.
This isn't about reinventing you. It's about coming back to you.
The details.
Six months. Two sessions a month. Full access in between.
Here's what that looks like:
→ 2-hour Identity Kickoff session to start
→ 2 x 60-minute sessions per month (12 total)
→ Voice note access between sessions
→ All written deliverables included
→ Perspective Interviews (Founding Round only)
OUTCOMES
You’re Life Foundation
At the end of six months you'll have a completed Identity Intensive document. Something real you can hold, reference, and use.
✓ Your desire words — 4 to 8 words that reflect what you truly want. Defined. Personal. A compass you'll use for the rest of your life.
✓ Your position — What you want to own. How you want to be known. The specific territory that's yours.
✓ Your language — The words for who you are. For your bio, your conversations, your content, your pitch.
✓ Your someday list, decided — Every deferred dream and avoided conversation, with a date or a deletion. No more middle ground.
✓ What makes you different — Named, specific, and articulated in a way you can use in any room.
✓ Your personal guardrails — What you say yes to now. What you don't. As choices you've already made.
✓ Your why — The reason behind everything you do. In one or two sentences that actually sound like you.
✓ Your story pillars — The 3 to 5 themes that run through everything you do, say, and create. These become the foundation for your content, and how you show up publicly.
✓ Your story pillars — The 3 to 5 themes that run through everything you do, say, and create. These become the foundation for your content, and how you show up publicly.
Be honest with yourself
THIS IS FOR YOU IF
You've built a successful life that quietly doesn't feel like yours
You can feel something shifting and you don't know what to do with it.
You're done performing and ready to be honest
You've tried therapy, read the books, and still feel stuck
You want to be radically selfish… in the best possible way
You're ready to stop waiting for someday
THIS IS NOT FOR YOU IF
You want a quick fix or a 30-day reset
You're not willing to be uncomfortable
You want validation, not truth
You're looking for business strategy or career coaching
You're not ready to show up fully
Five spots.
That's it. This is the first time I'm offering this work in this format, and the rate reflects that.
If you've been reading this and something in you recognized itself – that's not an accident. This isn't for everyone. But if it's for you, you already know.
Applications open now. I'll be in touch within 48 hours.
FOUNDING MEMBER INVESTMENT
$4,800 CAD
6 × $800/month + HST