THE IDENTITY INTENSIVE
Stop performing your own life.
Six months of deep 1:1 work to strip away the performance, find out who you actually are – and build a life that doesn't require you to numb out to get through it.
THE RESPONSIBLE LIFE MYTH
You did everything right.
So why does it feel like this?
The career. The title. The house, the relationship, the reputation. You built exactly what you were ‘supposed’ to build. And somewhere along the way (between the meetings and the milestones) you stopped being able to find yourself in it.
The questions are showing up now. How did I get here? Who am I, underneath all of this? When did I lose myself? You're just awake enough to notice that the life you've built was designed for someone else's version of success.
It's a signal… and you've been ignoring it long enough.
Someday is how years disappear.
WHAT THIS ACTUALLY IS
Personal brand identity meets life strategy.
Most people do one without the other. They rebrand without ever asking who they're becoming. Or they do the inner work and never figure out how to show it to the world.
This is both. At the same time. We clarify who you actually are – then we build how that shows up in your life, your work, and the way people experience you.
WHY LAURA
I've spent twenty years doing identity work. I just didn't always call it that.
I built my career helping hundreds of people and businesses find their truth, their words, their direction... and developed a branding methodology to do it.
Then I had to turn those same questions on myself.
I'm not at the destination (the destination is death by the way). I'm a few steps ahead of you on the path. And I know the terrain well enough to be your guide.
I can hear what's true underneath what you're saying. I can spot the pattern you can't because you're living inside it. And I can put words to what you've been trying to articulate for years.
I don't buy fine. And I won't let you sell it to me either.
THE WORK
How we work together
We'll name what you're trading your days for – and whether it's worth it. Most people have never sat with that question long enough to answer it honestly. We will.
We'll pull your ‘someday’ list into the light. Every deferred dream, avoided conversation, and life you've been almost choosing. Each one gets a date or gets deleted. No more middle ground.
We'll find your desire words. Four to eight words that reflect what you truly want. Not what you think you should want. These become your compass. Every decision runs through them.
We'll do the identity work. Who you are, what you stand for, how you want to be known. Your position, your story, your difference – in language that actually sounds like you. This becomes your personal brand foundation.
We'll build your guardrails. What you say yes to now. What you don't. As choices, not rules.
This isn't about reinventing you. It's about coming back to you.
THE DETAILS
Here's what our 6 months together looks like:
→ 2-hour Identity Kickoff session to start
→ 2 x 60-minute sessions per month (12 total)
→ Voice note access between sessions
→ All written deliverables included
→ Perspective Interviews
OUTCOME
You’re Life Foundation
At the end of six months you'll have a completed Life Foundation document. Something real you can hold, reference, and use. It includes:
Your Desire Words
Four to eight words that reflect what you truly want. They become the lens for how you spend your days… what you do, who you do it with, and whether it's worth it.
Your Live List
Every item from your someday list gets a date or gets deleted. No more deferring. Each one gets a timeline, a next step and someone to hold you accountable.
Your Why
The reason behind everything you do. Your mission, your contribution, your impact. The one statement that anchors every choice.
Your Position
Who you are, and what you want to be known for. The hill you'll die on. Where your thought leadership lives – and where the rest of your life finally has somewhere to anchor.
What Makes You Different
The answer to "why you, why now." What makes you the only person with your exact expertise, experience, and perspective. Named and articulated.
Your Voice
Your personality, your tone, and the themes that run through everything you create. The foundation for every piece of content and every conversation.
Be honest with yourself…
THIS IS FOR YOU IF
✓ You've built a successful life that quietly doesn't feel like yours
✓ You can feel something shifting and you don't know what to do with it
✓ You're done performing and ready to be honest
✓ You've tried therapy, read the books, and still feel stuck
✓ You want to be radically selfish… in the best possible way
✓ You're ready to stop waiting for someday
THIS IS NOT FOR YOU IF
✕ You want a quick fix or a 30-day reset
✕ You're not willing to be uncomfortable
✕ You want validation, not truth
✕ You're looking for business strategy or career coaching
✕ You're not ready to show up fully
Five spots.
That's it. This is the first time I'm offering this work in this format, and the rate reflects that.
If you've been reading this and something in you recognized itself – that's not an accident. This isn't for everyone. But if it's for you, you already know.
Applications open now. I'll be in touch within 48 hours.
FOUNDING MEMBER INVESTMENT
$4,800
6 × $800/month + HST