As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!

My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.

I had to adapt or not drive. I chose adapt.

“How did you break your femur?”

This late night question I was asked recently had me consider how keen observation has the power to transform your business and you branding.

“Tell me about your trip to Uganda!” I’ve been asked this over and over again since I travelled there a few weeks ago and I love talking about it. Learn why I’m a raving fan and how you can build a business like this.

Stop sabotaging your brand and start making a big impact. In this blog I share the top three reasons why people-pleasing is a roadblock to success, and how embracing your authenticity can lead to a powerful, authentic brand.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

As a teenager, one of my first jobs was working at McDonald's and I loved it! It was a fun job with great co-workers, and I loved making my own money. What I didn’t know at the time, was the lasting impression it would make on me.

Let’s explore what legacy branding is, how to intentionally create one, and why it's important for founders, change-makers, and thought leaders who want to leave a lasting impact on the world.

When I was a little girl, my grandmother from Denmark visited us. I only spoke English and she only spoke Danish so you’d think we would have a hard time communicating – and we did – with word. But, with nonverbal cues – we could communication beautifully.

Eight years ago, I was in a huge state of transition. I was closing my first business, developing Brand Camp, launching Lab Creative and hiring a designer. I was terrified and exhilarated…

The practice of ghosting - suddenly ceasing communication without explanation - has become all too common. And it’s not just happening in the dating world – it’s happening in business as well!

Legacy and revolution are powerful words, and I am using them with great intention as we enter 2023. Over the past year I started to dig even deeper into who I am and the impact I want to make on the world.

I was pushed to my limit and found my purpose in a bowl of oatmeal. My alarm range at 3:30am. It was dark and cold and unfamiliar. I wiped the sleep from my eyes and joined the others for coffee and prepared for the challenging trek ahead. At 4am with our headlamps on, we began the hours long hike to the summit.

I don’t always travel 28 hours to give a workshop…this one was worth it.

Have you ever met people that you instantly connected with? Ones who get you, who see you and accept you? People who you can share your ambitions and struggles with?

This is exactly what it was like at Camp Tailwind last weekend.

What do you think or feel when you hear the word, “Enough?” 

I had an interesting conversation about the word “enough” when I was in Greenland. Someone posed a question to the group about when, “Enough is enough”.

Adventure and connection are two things that are very important to me. But I haven’t really had much of either for the past 18 months because well… you know.

Are you standing out as a leader, or are you a follower? The latter often comes from a scarcity mindset, and trying to please everyone. When this happens, I see entrepreneurs attracting all the wrong clients, not having the business they truly want, and ultimately...becoming exhausted and burnt out.

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

Over the holidays, I worked on cleaning and decluttering our basement and in the process, I came across my old journal from when I was recovering from my car accident 25 years ago.

What needs to shift right now in your business to be able to thrive through this crisis?